I’ve uploaded scans of Scarlett’s cover feature in Parade to the gallery. Enjoy!
Magazine Scans > Scans from 2015 > Parade – April 2015
VARIETY – “Avengers: Age of Ultron” debuted to a massive $201.2 million across 44 territories this weekend.
Disney and Marvel’s super team adventure was the highest-grossing film in everywhere it opened, and has now rolled out in 55% of the international marketplace, including such major locales as France, Italy, Germany, the United Kingdom, Russia, Korea and Australia.
Going into the weekend, Disney was projecting a foreign debut of between $160 million to $175 million.
“The bar was high, but this is a sign of unbelievable momentum in the marketplace,” said Dave Hollis, Disney’s distribution chief. “It all goes back to the strength of the brand and the incredible work the Marvel team does in telling stories in such a consistent way and creating these worlds.”
The hotly anticipated superhero sequel opens next week in the U.S., where it is expected to earn north of $200 million and could top the first “Avengers” film’s record-breaking $207.4 million bow. Bringing Thor, Iron Man, Captain America and other costumed heroes together isn’t cheap, and “Avengers: Age of Ultron” carries a $250 million pricetag.
The success of “Avengers: Age of Ultron” is a testament to the strength of the global market, which now accounts for 70% or more of a major film’s box office gross. Two decades ago, foreign ticket sales usually comprised less than half of a movie’s revenues.
“We are living in rarefied air with ‘Avengers’ to be even talking about these kind of numbers,” said Paul Dergarabedian, senior media analyst at Rentrak. “A weekend like this is why a lot of people think it could be even bigger than the first one.”
What’s particularly impressive is that “Avengers: Age of Ultron” put up such big numbers despite currency fluctuations. The strength of the dollar and economic troubles in Europe and Russia have dramatically altered the exchange rate picture in the three years since the first “Avengers.” The euro has fallen roughly 20% in the ensuing time, while the ruble has plunged 46%. Yet the second film is still exceeding the first installment by 44% in today’s dollars.
Enthusiasm for the film gave Imax the largest international opening in its history, not counting China, with $10.4 million of “Avengers: Age of Ultron’s” gross coming from the widescreen locations. In a sign of the Imax’s popularity when it comes to comic book titles, its newly opened Denmark theater, its first venue in Scandinavia, did a staggering $172,000 on one screen.
“This picture is right in our wheelhouse,” said Greg Foster, Imax Entertainment CEO. “It’s a fanboy title, and those are the pillar titles that drive what we do.”
He likened Imax’s relationship to films in the Marvel universe to the one it enjoyed with the “Harry Potter” series.
“It’s building a similar relationship with audiences,” said Foster. “That became a tradition to let’s go see Harry Potter in Imax.”
As mentioned earlier, Scarlett is featured on the cover of the latest issue of Parade. I’ve uploaded a photo of the cover image from the magazine–be sure to take a look.
Magazine Scans > Scans from 2015 > Parade – April 2015
THE HOLLYWOOD REPORTER – Joss Whedon’s Avengers: Age of Ultron earned another $35.3 million Thursday at the international box office for an early two-day total of $44.8 million from 26 markets, including scoring the biggest opening-day for moviegoing ever in South Korea.
The superhero extravaganza, which officially kicks off the summer box office, is opening in numerous international markets a week ahead of its May 1 North American debut and could gross $160 million-$175 million for the weekend.
In comparison, the North American box office will be relatively sleepy as two smaller films open, The Age of Adaline, a romantic fantasy starring Blake Lively, and faith-based movie Little Boy.
From Lakeshore and distributed by Lionsgate, Adaline grossed $575,000 from Thursday night previews and could hit $15 million for the weekend. That won’t be enough, however, to unseat ruling champ Furious 7, which will enjoy hits last weekend atop the domestic chart before the invasion of Age of Ultron.
Age of Ultron will be playing in 55 percent of the foreign marketplace this weekend. As expected, it is coming in No. 1 everywhere and pacing ahead of The Avengers in numerous countries. The U.K. led Thursday with $5.4 million, 40 percent ahead of the first film, while Age of Ultron took in $4.9 million in South Korea, where opening-day admissions hit an all-time high (to boot, the tentpole commanded 96 percent of the market).
In Russia, Age of Ultron debuted to $3.7 million, followed by Brazil with $3.4 million, the top opening-day gross of a Disney/Marvel title. Other Thursday opening results include $3.4 million in Australia and $1.8 million in Germany.
Domestically, Age of Ultron could surpass the $207.4 million debut of The Avengers in 2012 to mark the top three-day opening of all time.
Avengers went on to earn $1.5 billion globally, including $895.2 million overseas.
Age of Ultron returns Robert Downey Jr. as Iron Man, Chris Hemsworth as Thor, Mark Ruffalo as the Hulk, Chris Evans as Captain America and Scarlett Johansson as the Black Widow. The ensemble cast also includes Jeremy Renner, Don Cheadle and Paul Bettany. This time, the superheroes and their allies must work together to stop Ultron (James Spader), who intends to destroy the world.
Many thanks to Ann for the heads up on this video!
PARADE – In Scarlett Johansson’s eagerly awaited new movie, Avengers 2: Age of Ultron, she stars as the Black Widow, the superhero role she has successfully played in three previous Marvel blockbusters. Recently, in Los Angeles, Johansson met for several hours with Parade’s Dotson Rader to talk about acting, love, marriage, family, and other matters close to her heart.
You are a native New Yorker and grew up in Greenwich Village.
SJ: Yes. My mom is from the Bronx. Her parents were New Yorkers. My father is Danish, from Copenhagen.
You started acting at a very young age. How did that happen?
SJ: When I was about 7, I started auditioning. I enrolled in the Lee Strasberg Theater Institute for Kids. I booked the first two auditions that I went on, a Kitchen-Aid commercial and a film [North, starring John Ritter]. I loved shooting that film. So I just kept auditioning and booking stuff, and that’s how it happened. I got lucky.
Is it the applause that you’re after?
SJ: I don’t know necessarily that it’s about the applause. Of course, that’s always welcome. When I did A View from the Bridge, I was convinced that people wanted me to fail. I was really nervous.
(Johansson won the Best Actress Tony for her Broadway performance in Arthur Miller’s A View From the Bridge in 2010. Her costar was Liev Schreiber.)
I remember Liev saying to me, “[An actor] always thinks the audience is against you. But for the audience this is a night out on the town, a Broadway show. They want to be carried away. They’re rooting for you. They want you to succeed.” He’s right. It totally changed my experience of stepping out on stage. Suddenly, it felt like it was a whole room of people who wanted to be moved. It’s such an amazing feeling.
Are you going to come back to Broadway?
SJ: Oh yes, yes, for sure. I feel at home there. I love it! Your relationship with a live audience is very different than your relationship with the movie camera. It used to be even more so when we used actual film. Then the actors could hear the film running through the camera. It felt like a living organism is witnessing what you’re doing. But we don’t have that anymore.
PARADE – If you ask Scarlett Johansson where she calls home, she doesn’t have an easy answer.
“I live a little bit of everywhere. My husband and I and the baby are a little bit nomadic at the moment,” says the globetrotting actress.
To Johansson, 30, home is wherever her family is. She and her husband, French art curator and former journalist Romain Dauriac, welcomed a baby girl, Rose Dorothy, last September. They live in Paris, close to his family, and in New York City, close to hers.
One place she always feels at home is in front of the camera. Audiences can see her next in Avengers: Age of Ultron, opening May 1, in which she returns for the fourth time to the super-heroic, crime-fighting, world-saving role of the World War II-era Black Widow alongside Captain America (Chris Evans), Thor (Chris Hemsworth), Iron Man (Robert Downey Jr.), Hawkeye (Jeremy Renner) and the Hulk (Mark Ruffalo).
“I really enjoy playing this character. She was really the first female superhero, a reluctant one,” she says. “She’s never really been able to forge close relationships with anybody. She’s a lone wolf.”
Off camera, Johansson couldn’t be more different from her introverted character. “I’m constantly dazzled by Scarlett’s technique because on set, she’s a goofball,” says Avengers director Joss Whedon. “She’s always cracking people up. She works hard, but then, cut!—she’s goofing around again.”
Johansson had the itch to entertain from a young age, and her hometown of the Big Apple was the perfect environment for the budding young actress.
“I was always very dramatically inclined, ever since I was 3 or 4,” she says. “I was very outgoing. I loved adults. I loved attention. I loved to perform. I used to put on shows for my family. Unfortunately, there’s video evidence of that—my dad with the damn camcorder!”
Scarlett is featured on the latest issue of Parade, promoting Avengers: Age of Ultron. This behind the scenes look at the shoot was uploaded yesterday, so if you haven’t seen it yet, be sure to take a look–Scarlett looks beautiful! Futher coverage from the issue will be available soon.
Photoshoots & Portraits > Behind the Scenes > 2015 – Parade